Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest.

Business

Digital commerce marketing

  • Identify and describe the basic digital commerce marketing and advertising strategies and tools.
  • Characterize the main technologies that support online marketing
  • Examine the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile, and local marketing.
  • Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest.
  • Identify the key elements of a mobile marketing campaign.
  • Critique the capabilities of location-based local marketing.