How and why conversational value leads to happiness for experiential and material purchases.

Marketing

Each paper will be a 1 to 2-page summary of a research article (12pt Times New Roman font, 1” margins, double-spaced) and will give you experience with consumer research. The research article options (and PDFs) are presented below, followed by questions that should be addressed in your summary.

Questions to Answer in Your Article Summary

  1. What was the purpose of the research? Why was it of interest to the researchers?
  2. What did the researchers find as a result of their studies?
  3. What are the implications of these findings? In other words, how can consumers or marketers use these findings in their lives or in their work?
  4. What are some future research ideas based on these findings?

Research Article:

Bastos, W., & Brucks, M. (2017). How and why conversational value leads to happiness for experiential and material purchases. Journal of Consumer Research, 44(3), 598-612. Click here to download the PDF